I’d worked for Condé Nast Publications since 2001. PARADE is owned by Condé and had been a client of mine for years. In 2007, I went to work directly for PARADE to build out their digital capabilities and partner network. At the Condé Mothership, project work was fast and furious and workdays went *late* into the evenings. In the PARADE offices, there was, at the time, a general exodus at 5PM. (Of course, days got longer as we built out parade.com, and longer still once we had success …) We built a simple video studio for parade.com and “Five Oh! One” was taking this all out for a spin and commemorating the vacant halls.